In Short Order 9/25/11 show

This Sunday, we will be interviewing Fredrick M. Lawson, someone familiar with Lyme and Energy. Tune in to see what you may be missing!

Fred is the Marketing Director for Better Health Technologies – Inverness, Florida

Better Health Technologies for the past 8 years has been developing an extensive line of Beyond Organic Scientific products in the agriculture industry.  In addition, it has been developing products that are designed to decontaminate hospitals, hotels, and restaurant.  One of its current programs is to totally eliminate all toxic chemicals from golf courses.

Fred is a Professional Sales Trainer and Self Development Coach.  His lifelong passion is teaching the basic principles of salesmanship to individuals who possess the willingness to learn and a desire for SELF improvement.  His sales and marketing career spans across several industries; Real Estate Sales and Residential Development, Outdoor Sporting Goods, Natural Healthy Care Products, and Energy Medicine.

After serving four years with the U. S. Coast Guard, Fred earned his Bachelor of Science Degree in Marketing with a minor in Personality Psychology at Louisiana University at Monroe.  He is a member of Pi Sigma Epsilon – the only national, professional fraternal organization in sales, marketing, and management in the United States.

A major portion of his professional career was spent in the outdoor sporting goods industry.  In the 1970s he was a sales representative with Winchester Arms Company in Northern Illinois.  He developed the program that allowed law enforcement departments across the country to switch to more effective ammunition when the drug trade began moving into the United States from the Caribbean and Mexico.

In the 1980s he was the Director of Marketing for Outdoor Sports Headquarters, Inc.  Dayton, Ohio.  OSHI became the largest outdoor sports distributor in the USA.  The hallmark of OSHI was its Dealer Affiliate Program.  A program based on professional sales training and superb customer service.

In the late 1980s and early 90s, he played a major role in establishing Repel insect repellents as the No. 2 brand of insect repellent in this country.  While Eastern Regional Sales Manager he started a national Lyme disease awareness and prevention campaign and was listed in Coping with Lyme Disease – A Practical Guide to Dealing with Diagnoses and Treatment, Denise Lange – 1994 as one of the top Lyme disease activists in America.

Today, his sales and marketing efforts are focused on yet another area of national health concern; public awareness and protection from the dangerous effects of electromagnetic radiation.

A great place to start to prepare for the show:  AND


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